May 22, 2006

HOLA! RESEARCHPAYS™ TO BUILD THE LARGEST HISPANIC CONSUMER OPINION PANEL IN THE COUNTRY

 Hola! ReserachPAYS™ helps Non-Profit Organizations Raise Funds

Hastings-on-Hudson, NY – Alternative Technology Corporation (ATC) announced its nationwide plan to build the largest referral-based Hispanic consumer opinion panel in the country with ¡Hola! ResearchPAYS™.

¡Hola! ResearchPAYS™, a bi-lingual phone/web-based survey solution, empowers non-profit organizations to open controlled access to members of its communities for primary market research.

“Much of the market research about Hispanics in this country is outdated”, explains Hector Flores, National President of the League of United Latin American Citizens (LULAC).  “By using more current and reliable data provided by ¡Hola! ResearchPAYSä, we expect to help corporations across the United States produce the products and services our communities prefer to purchase.”

Unanimously voted by the LULAC board, ¡Hola! ResearchPAYSä will become a first-of-its-kind sustainable fund raising tool for many of LULAC’s community projects.  By sourcing from two budgets rather than one (charity contributions and market research), corporate sponsors can choose to increase the size of their donations to LULAC without incurring additional costs.

“Corporations spend millions of dollars annually for Hispanic market research data,” states Tom Kadala, the Founder and CEO of Alternative Technology Corporation, ATC, and the inventor of ¡Hola! ResearchPAYSä.  “Unfortunately, the data available for purchase is usually outdated or inappropriately collected.  With the Hispanic population growing rapidly, reliable market-preference data particularly on recent arrivals is practically non-existent”,   continues Kadala.
 

About ¡Hola! ResearchPAYSä

¡Hola! ResearchPAYSä is owned and operated by Alternative Technology Corporation, ATC, a 16 year-old New York-based market research firm. ¡Hola! ResearchPAYSä is also referred to as ResearchPAYS™.  Interested parties are encouraged to visit our web site for additional information,           

www.Hola-ResearchPAYS.com and www.Hola-MercadeoPAGA.com.

About ATC, Inc.
        
ATC is a 16-year old New York based firm that offers boutique market research services to Fortune 500 and 1000 companies. As part of its ongoing commitment to identify and service new trends, ATC has recently instituted a research division for diversity marketing applications, which includes Hispanic communities nationwide. For more information, visit ATC, Inc., at www.ATCmarketing.com.

About LULAC

The League of United Latin American Citizens (LULAC) is the oldest and largest Latino civil rights organization in the United States.  LULAC advances the economic condition, educational attainment, political influence, health, and civil rights of Hispanic Americans through community-based programs operating at more than 700 LULAC councils nationwide. For more information, visit LULAC on line at www.LULAC.org.