LOCAL MARKETING EXPERT SPEAKS AT CAMP INDUSTRY EVENT

Nancy A. Shenker of theONswitch Addressed Five Sessions at

Annual Tri-State Camp Conference

Nancy A. Shenker, CEO of marketing firm, theONswitch spoke to an audience of approximately 300 camp owners and staff on five different topics at this year’s prestigious American Camp Association conference in Atlantic City, March 17-20.

Shenker, who is a consultant to many camp owners and businesses in the industry, also recently produced a pre-conference webinar for exhibitors with 50+ participants and writes often on camp-related topics as well.

The topics she covered at the ACA Conference are primarily aimed at improving a camp’s bottom line but can be tailored to address any industry. “All businesses need low-cost, highly effective solutions to prosper in difficult times,” says Shenker, “And the camp industry is full of creative businesspeople willing to shake things up a bit to succeed.”

Shenker has spoken at the conference for the last three years, and “always gets consistently high marks from the audience for the practical advice she delivers in an entertaining and accessible way,” according to ACA NY Director of Professional Development, Scott Rothschild. This year Shenker addressed the following:

• “Getting the Most Out of Trade Shows and Camp Fairs: How to Get Noticed and Grow Sales As a veteran of the trade show industry, Shenker presents trade secrets and tricks of the trade for maximizing any show or fair experience

• “Ten Ways to Go Green (Without Spending Lots of Green) New ways camp owners can reduce waste; help the environment and ultimately save money
• “Beyond the Bunk: How Looking at Other Industries Can Help you Plan Your Camp’s Future” Insights from experts in other businesses that can translate into smart strategies for the camp owner
• “Social (and Antisocial) Media: the Grown-up Guide to Web 2.0 Some of the best, most cost-efficient tools for growing a camp’s (or any other) business are web-based, social media platforms, not just for kids anymore!

Finally Shenker also helped prepare future camp owners and managers via:

• "Brand You/Brand Camp" (part of the ACA LEAD Program) How young people can use social media to prepare for future careers; communications "etiquette"; career planning

Nancy A. Shenker is Founder and CEO of theONswitch, a marketing company specializing in re-branding, product launches, and rapid new business growth.  Prior to starting theONswitch, she held executive marketing positions at Reed Exhibitions, MasterCard International, and Citibank.  She has taught at New York University and has led sessions at conferences and programs including the American Camp Association, the NY Expo for Small Business, the Westchester County Association and TS2.   She has a BA in English and Psychology and a Graduate Diploma in Book Publishing from NYU, and has completed coursework at Kellogg.