 |
CONNECTIONS/Stark Business
Workshop Series Presents: |
"Navigating the Media
Map:
Winning PR Strategies"
Wednesday, October 22,
2008
7:30 am – 9:00 am
@ Stark Business
Solutions Office
500 Mamaroneck Avenue Harrison,
NY
ONLINE REGISTRATION IS NOW CLOSED
WALK-INS ARE WELCOME, BUT SPACE IS
LIMITED
$25 at the door
Includes continental breakfast
Program Details:
With a 24/7
information cycle, communicating your company's message is more challenging and
essential than ever. Learn best PR practices to help leverage media and reach
your audience through effective branding and key messages. Gain
insight into what is newsworthy and how your company news can help build
your image and your business.
GUEST SPEAKER BIO:
Stacey Cohen, President, Co-Communications, Inc.: Stacey
Cohen founded Co-Communications, Inc. in 1997, an award-winning full service
marketing and public relations firm. Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where
she was responsible for expanding the corporate communications program for
advertising executives. She then held senior positions in both public relations
and marketing over a six-year period at CBS/FOX Video, then the world’s largest
home video company.
Under Stacey’s leadership,
Co-Communications has been awarded the Journal News "Best of Show" by
the Advertising Club of Westchester, Forbes Enterprise Award
(2006), and was recently inducted into the Westchester County Business Hall of
Fame.
Cohen chairs the
Business Council of Westchester’s Marketing and Communications Council and
serves on the advisory board for Westchester County Business Journal. She previously served on the board of
Westchester Association of Women Business Owners and Association for Women in
Communications. She has been featured in Entrepreneur
Magazine, Crain’s, Sales & Marketing and other leading
national publications. Cohen holds a B.S. from
Syracuse
University and an MBA from
Fordham
University.