Westchester County Association

CONNECTIONS/Stark Business
Workshop Series Presents:

"Navigating the Media Map:
Winning PR Strategies"

Wednesday, October 22, 2008
7:30 am – 9:00 am
@ Stark Business Solutions Office
500 Mamaroneck Avenue Harrison, NY

WALK-INS ARE WELCOME, BUT SPACE IS LIMITED

$25 at the door
Includes continental breakfast

Program Details:

With a 24/7 information cycle, communicating your company's message is more challenging and essential than ever. Learn best PR practices to help leverage media and reach your audience through effective branding and key messages. Gain insight into what is newsworthy and how your company news can help build your image and your business.

GUEST SPEAKER BIO:

Stacey Cohen, President, Co-Communications, Inc.: Stacey Cohen founded Co-Communications, Inc. in 1997, an award-winning full service marketing and public relations firm. Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world’s largest home video company.

Under Stacey’s leadership, Co-Communications has been awarded the Journal News "Best of Show" by the Advertising Club of Westchester, Forbes Enterprise Award (2006), and was recently inducted into the Westchester County Business Hall of Fame.

Cohen chairs the Business Council of Westchester’s Marketing and Communications Council and serves on the advisory board for Westchester County Business Journal. She previously served on the board of Westchester Association of Women Business Owners and Association for Women in Communications. She has been featured in Entrepreneur Magazine, Crain’s, Sales & Marketing and other leading national publications. Cohen holds a B.S. from Syracuse University and an MBA from Fordham University.