Lunch & Learn Series Sponsors:

Event Sponsors:

Lunch & Learn: Cause Marketing—A Two-Way Street How Community Involvement Boosts Your Business' Bottom Line

 

 Thursday, April 15, 2010      

Networking 11:30 am   Lunch & Program 12:15 pm
@ Sam's of Gedney Way, 52 Gedney Way, White Plains

 

Online Reservations are no longer be accepted for this event

For registration inquires, please contact Laura Montopoli at (914) 948-6444

or by email lmontopoli@westchester.org

 

Panel Moderator:
Howard Rodman, Morgan Stanley Smith Barney
 

Panelists:
Ari Shapiro, Mrs. Bloom's Direct, Inc.
Lena Cavanna, Blythedale Children’s Hospital
Lisa Deutsch, Guiding Eyes for the Blind
Claire B. Lyons, PepsiCo
Lynda Costa, PepsiCo, President Westchester EnAble
Kathie Bannon, Borders Bookstore
Katy Coppinger, Food Bank for Westchester
 

Program Detail:  Cause Marketing is a powerful marketing tool that business and nonprofit organizations are increasingly leveraging. According to the Cone Millennial Cause Study, 89% of Americans (aged 13 to 25) would switch from one brand to another brand of a comparable product (and price) if the latter brand was associated with "good cause". The same study also indicated that a significant percentage surveyed would prefer to work for a company that was considered socially responsible as someone in our group mentioned during our meeting. 

 

Numerous other studies have also been conducted to show that Cause Marketing has helped to increase a company's profits. American Express which saw a 17% increase in new users and a 28% increase in card usage as a result of their cause marketing (restoration project of Statue of Liberty).