• TUESDAY's MAJOR EVENT: Work. Live. Play. WESTCHESTER!

  • JULY 27, 2012 | ECONOMIC DEVELOPMENT, REAL ESTATE, YOUNG PROFESSIONALS

  • WCA and World-Renowned Public Spaces Group Join Forces to Present a New Picture of Westchester’s Future, One that Transforms the County Into a Destination of Choice for Young Professionals

  • Raised and educated in Westchester County, many recent college grads and rising young professionals opt out of living here, choosing instead cramped, expensive New York City apartments. Why? “Because in comparison to...


    Rendering: Placemaking around transportation hubs. Credit: Project for Public Spaces
    ...New York City, Westchester lacks the culture and communities young people crave,” says Brendan Meyer, chairman of the Westchester County Association’s Young Professionals Group. The result is a brain drain out of the county, creating a dearth of young talent, so important to companies seeking a location that’s brimming with a dynamic, local talent pool.

    Recognizing this, the Westchester County Association Young Professionals Group, in partnership with The BLUEPRINT for Westchester initiative and Project for Public Spaces, will present a stunning vision for transforming Westchester into a place where young professionals will want to live and work, on Tuesday, July 31. WCA will host Work. Live. Play. WESTCHESTER!, a placemaking event, to focus on designing communities that are more attractive to a young diverse workforce. This eye-opening event is open to the public.

    “The available commercial inventory here in Westchester is a tremendous asset as we look to plan the neighborhoods and amenities of the future,” said Marissa Brett, Executive Director of Economic Development, Westchester County Association. “With the help of WCA members and municipal officials, dormant office parks can become modern housing options for young professionals or thriving entertainment complexes. Repurposing certain areas would also help invigorate the county’s economy. We see it as a win-win for everyone in Westchester.”

    Placemaking is a proven approach to the planning, design and management of public spaces that has successfully transformed over 2500 communities in all 50 U.S. states and 40 countries. Work. Live. Play. WESTCHESTER!, sponsored by Houlihan Lawrence, Inc., will identify placemaking solutions and an action plan for the county’s civic areas, corporate campuses, transportation hubs, and more:


    Work. Live. Play. WESTCHESTER
    Tuesday, July 31
    PepsiCo World Headquarters
    Lobby-level Gallery
    700 Anderson Hill Road in Purchase, NY
    5:30 p.m. to 8 p.m.


    “Young professionals want competitively priced housing, exciting communities, varied entertainment options, culture and great restaurants,” Brett explained. “This event will help the business, real estate, and civic communities understand how they can take a leadership role in transforming Westchester to address these needs and jump-start economic vitality.”

    Pre-registration is required. To register for Work. Live. Play. WESTCHESTER! online, prior to July 30. For reservations after July 30, please contact Laura Montopoli at 914-948-6444. The cost is $50 per person ($40 per person for WCA members).

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