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Welcome
Welcome to the
July 2010 issue of E-CONNECTIONS, our bi-monthly electronic newsletter.
This month, we have great announcements from our members and
information in our Expert's Corner.
We appreciate the feedback we
receive on our Enewsletter and hope to continue to hear how we can better
communicate with you. Please contact me at dforcina@westchester.org with
your ideas.
Please enjoy the issue. You can also follow us on Facebook.
Howard P.
Klein, CPA, MS of Rye Brook has been installed as president of the
Westchester chapter of the New York State
Society of Certified Public Accountants (NYSSCPA). Klein is Managing
Partner at EZKR Accounting and
Consulting, LLP in
White Plains.
Klein joined the
NYSSCPA in 1987 and has served as Vice President, Secretary and Treasurer
of its Westchester Chapter. He has also been chair of the chapter's
Financial Services and Professional and Community Outreach committees and
co-chair of its Estate and Financial Planning and Managing Partners
committees. Read
More...
Anchin,
Block & Anchin LLP was named a
Best Company to Work For in
New York
State last week in an annual program
sponsored by the New York State Society for Human Resource Management
(NYS-SHRM). Read
More...
Berkeley
College declared June 11
Community Service Day and closed all seven campuses as well as Berkeley
College Online. Instead of reporting to work, 530 faculty and staff
members volunteered at 44 community service organizations in
New York and
New Jersey. Read
More...
Berlin Productions has completed the development of two online promotions that
support Super 8 hotels' sponsorship of auto racing and rodeo events. Read
More...
TOMOKO AMAKI
ABE CERAMIC INSTALLATIONS at Mooney Center Gallery The
College of
New
Rochelle Read
More...
Attorney Jess M. Collen has been recognized as one of
the "Top 50 Trademark Attorneys in the
United
States
," by the national legal and
financial publication Trademark Insider. This marks the third time that he
has received this distinction. Mr. Collen is the founder and managing
partner of Collen IP, an
intellectual property law firm based in
Westchester County,
New
York. Read
More...
Compufit,
Inc. has relocated its corporate headquarters to
White Plains,
NY,
after spending the past 12 years in
Pleasantville,
NY. Compufit, Inc. was originally
founded in
Chappaqua,
NY, in 1995. Read
More...
Digiscribe client, All Island Gastroenterology & Liver Associates,
P.C. (AIG), has been selected by Nucleus Research as a 2010 Technology ROI
Award winner for its implementation of Digiscribe's outsourced document
scanning services and PaperVision®
Enterprise, a leading document management
system. Read
More...
Doral
Arrowwood, the premier
hotel in Westchester, today announced that it has partnered with American
DG Energy of
Waltham, Mass, to serve as its clean
energy supplier. Read
More...
ENT and Allergy
Associates, LLP (ENTA) is pleased to announce the addition of
Brian Safier, MD, Allergist/Immunologist, who will join ENTA in Bayside,
NY effective August 1st. ENTA is the premier and most comprehensive Ear,
Nose, Throat and Allergy practice in the United States, with more than 100
physicians in 33 office locations throughout New York and New Jersey. Read
More...
Looking to expand its State and Local Tax (SALT)
practice, ERE LLP, a New
York-based accounting and consulting firm, has brought in Steven P. Bryde,
an expert in SALT taxation. He joins the firm as principal, tax services. Read
More...
Fordham Westchester July Events Read
More...
Grace
Church
Community Center (GCCC) is thrilled to share the news of our recent purchase of
a 6,100 sq. ft. facility at
35 Orchard St. in
White Plains with
our friends in the Human Services Community. Some of you will remember it
as the former American Lung Association building just off Route 287 at
Exit 6. Read
More...
Bob Knight, Executive Vice President at Harrison Edwards PR & Marketing,
made Mashable Media Summit's 2010 list of the Top 250 Tweeters in the
USA
, announced during
Internet Week in
New York
City. Knight regularly tweets about trends in
social media and community building, as well as to promote Harrison
Edwards' clients. Read
More...
Hospice
& Palliative Care of
Westchester (HPCW) has
voted William F. Flooks, Jr.; Kathleen Lonergan; and Michael J. Amoruso,
Esq. as the newest members of its 2010 - 2011 Board of Directors. Read
More...
Hudson Valley
Hospital Center opened its new patient tower on June 24 to the
applause of over 600 attendees who were showered in confetti as 40 foot
banners fell across the building's sleek glass façade. Read
More...
The Leukemia &
Lymphoma Society (LLS) will be hosting a networking breakfast
on Wednesday, July 21st at 8 a.m. at the
Hilton
Rye
Town in
Rye Brook,
NY. Attendees will be given the
opportunity to learn more about LLS's services and programs, as well as
its Light The Night Walks (www.lightthenight.org/wch) taking place this
fall. Read
More...
The
Sleep
Center at Phelps Memorial Hospital was recently
fully accredited as a sleep center by the
American
Academy of Sleep Medicine. To be
accredited, a sleep medicine provider must demonstrate compliance in areas
such as patient safety and follow-up, testing procedures and policies,
physician and staff training, and facility and equipment. Read
More...
Sound
Shore
Medical
Center (SSMC) Chief of
Plastic Surgery, Richard Garvey, MD, FACS was recently honored by Helping
Hands Bring Sunshine (HHBS) at their Second Annual Fundraiser held in
New York
City. Dr. Garvey was chosen to receive this
not-for-profit organization's Dusk to Sunshine Award for his humanitarian
efforts on behalf of the people of
Haiti
. Read
More...
Rye Brook-based Strategies for Wealth, a leading
financial advisory and planning firm, has won the prestigious President's
Cup award from Guardian Life Insurance Company of
America
for a record-breaking 15th time. Strategies for Wealth, which was founded
in 1934 and has been a part of the
Westchester
County business community for
decades, was selected from among 80 agencies nationwide for this highly
coveted honor. Read
More...
Thalle
Industries, Inc.,
Briarcliff Manor,
NY, a third generation family business,
is celebrating it's 25th anniversary this year. Read
More...
Westchester
Community
College recently held
its annual Greta Cohen Personal Development Awards ceremony on the
Valhalla campus to recognize the progress
made by students facing challenges during the course of their education.
Five students received $1,000 and two students received $500 each to help
them continue their education. The awards are named after Greta Cohen, a
retired faculty member. Read
More...
Stillman
Management, Inc., a full
service property management company based in Mamaroneck, NY, recently
signed a three-year management agreement with 71 Fountain Terrace
Condominium Association, Inc. and 77 Fountain Terrace Master Condominium
Association, Inc., located at 71 Strawberry Hill Avenue in Stamford, CT. Read
More...
SAVE THE
DATE!
An Evening with Billy Vera & The Beaters, Benefiting Visiting Nurse Services In Westchester
(VNSW), November 18th, 2010. Gala Reception 5:30 PM,
Concert/Dessert 7:00 PM.
C.V.
Rich
Mansion, 305 Ridgeway White Plains,
NY.
TICKETS: From $65, online at www.vns.org, call (914) 682-1480, ext.
618, or e-mail jfoscaldi@vns.org
On May 20, Marks Paneth & Shron (MP&S) sponsored a Women in Business networking event in
Norwalk,
CT. The event was produced by Moffly
Media, publisher of Greenwich Magazine; Westport Magazine; New Canaan
Darien and Rowayton Magazine; AtHome and
Stamford magazines. The event hosted
approximately 100 attendees from the Westchester/Connecticut business
community. Speakers included a former
Connecticut
State prosecutor, a Nickelodeon
producer of the children's television show Blue's Clues, a licensed
psychologist and author of Sanity Savers: Tips for Women to Live a
Balanced Life, and a radio personality from the STAR 99.9 Most Music
Morning Show. MP&S Partner Michele Lazzara was highlighted in the
event programming.
For the first
time,
Iona
College will offer a
graduate, three credit, summer program, Curriculum Leadership Institute on
Understanding Autism Spectrum Disorders. The 5-day program starting July
19 will offer students and professionals the opportunity to explore
current issues related to learning, development and evaluation within a
learning community. For more information, visit www.iona.edu.
Heart attack
patients will be able to undergo life-saving treatment more quickly as a
result of LIFENET, new technology that
White Plains
Hospital
Center had adopted and provided to 8
local
EMS agencies. LIFENET enables
paramedics to send a digital transmission of the patient's EKG from the
field to the Hospital, enabling Emergency & Cardiac specialists to be
ready for the patient's arrival at the ER. For more information, visit www.wphospital.org.
Please join us
for the
Westchester
County Start! Heart Walk on Sunday, October
3rd at Kensico Dam in
Valhalla
NY. We have over 2000 participants and
we hope that your company team can be a part of this year's walk. Show the
community that your company and its employees support Heart Health by
having a company team represented this year. For more information, please
call 914-640-3275 or go online to: www.westchesterheartwalk.org
How to Use Apps to Market Your
Business
by Jeannie Mandelker, Sr. VP
at Harrison
Edwards PR & Marketing
Apple
introduced iPhone apps two years ago, and not since marketers embraced the
World Wide Web 15 years ago has marketing technology taken such a
significant step forward. With customers downloading 10 million apps a day
for iPhones, Androids, and Blackberries, as well as iPads and iPods,
consumer product giants have rushed to get their own apps out. Now
entrepreneurial businesses, professional firms, and other organizations
are asking themselves if they should follow suit.
The answer is
Yes! Apps are revolutionizing how organizations engage with customers.
Because apps are housed on a mobile device's home screen, your brand is
constantly before your customers' eyes, and they can connect to your
company with just the touch of a fingertip. If you provide meaningful
content, your customers will quickly use your apps to access information,
entertainment, and advice. No other marketing channel offers such a
personal, strong bond.
Now, for those of you who haven't been
paying attention these past two years, "app" is short for "application" -
a software program written for and meant to be used on mobile devices,
e.g., smart phones and iPods and iPads. Apps are just another tool -
albeit a powerful tool - in a marketing kit that includes public
relations, advertising, and social media. Apps are so powerful because
consumers are passionate users of their mobile devices. With WIFI Web
access, address books, GPS tracking, maps, and email, to name just a few
basic capabilities, smart phones and iPads are the go-to device for
information. You may be surprised to learn that many people search for
apps before they search on Google. If that's the case, you want to be sure
they find you there.
Content that works You can develop an app, but
people will use it only if the content is good - which is why apps are
best developed by marketing pros. The pro will identify what your target
client or customer wants, and then will offer them content and utilities
that engage them and make their lives more convenient. Here are two
examples of apps that work:
iFood Assistant by Kraft ($0.99) offers
recipes, cooking videos, shopping lists, and more. It's a handy tool when
one is at the grocery store or planning meals while one is on a train or
waiting in a doctor's office. Naturally, the recipes feature Kraft
products.
Sunshine
Coast Real Estate Map is an
interactive map of the
Sunshine
Coast in
British Columbia
that shows the locations of hundreds of homes for sale. Users can specify
criteria for their search, then learn about properties by touching a
marker on the map. It's a free app offered by an area Realtor, so it
offers plenty of ways to get in touch with him. Chances are your business
would benefit significantly by having an app. A restaurant can offer a
reservation app (which can email date, time, and location to invited
guests) and notify diners of daily specials. An accounting firm can offer
a branded expense-tracking app. At the very least, apps can link users to
a mobile version of your Web site. If you've ever tried to read a standard
Web page on your smart phone, you'll know why you need a mobile
version.
That said, your Web site can be viewed full size on an
iPad. Its big screen just screams for turbo-charged apps - media-rich apps
that spring to life before a viewer's eyes.
Consumers like apps
because they are convenient, quick and - let's face it - cool. Isn't that
a great message to convey to your customers?
Harrison Edwards, an
award-winning PR/Marketing firm based in Bedford Hills, with offices in
Manhattan and
Memphis,
TN, is designing apps for some of their
clients.
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